Coming out with great ideas is hard, but evangelizing and convincing others about your idea is even harder. Pitching is an art, which takes time and effort to pick up. However, learning some tips and tricks on pitching will definitely help to put you on fast-track in mastering the art.
Being a 3-times award-winner of international business plan award and a 2-times recipient of government venture grant (sounds a bit arrogant, do i?:)), I hope to share some tips on pitching with my readers.
1. Refine your idea
Great ideas originates from crude ideas. Crude ideas are normally flawed and comes with plenty of rooms for improvement. Before pitching your idea, try asking yourself a few pragmatic questions. What problem does the idea solve? Does the idea have any adverse effect? Does your idea benefit the mass market, or just a handful of people? Will the idea bring huge benefit in relative to implementation cost? If you still can't think of enough questions to refine your idea, try going to Gallery SmartShop and check on all their creative products. Ask yourself what you products you will buy and why you buy it, if you are given an RM2000 voucher.
2. Focus your area
Having an idea or solution that solves a few problem at once is superb beyond any doubt. However, an idea which covers a wide range of problems will certainly involve more pitching. Pitching is about getting others to intoxicate with your idea. Therefore, it is important to define your pitching scope. Without setting some borders to your idea, you be pitching for 10 minutes just to get to the center of your idea. This rule will help you to ensure your audience does not *yawn* at your pitch.
3. Identify your audience
It is always a part and parcel for me to identify the audience or panel of decision makers before I pitch. Doing some quick research on your audiences will increase your chances in pushing the idea through. I was once faced with a panel of 15 joint decision makers which comes from different background. I actually did a quick research on 10 of them in order to capture their attention from various perspective. The effort was actually paid off.
4. Build your pitch
Pitching is like telling a story you can't wait to share to your friends. You will finally gain the satisfaction after telling the story by having responses such as "wow', "wah", "really?". Well, at times, they might find your story to be boring too. This is what exactly you want to avoid during a pitch. A good pitch requires proper structure, which builds up from a teaser to the climax. Think about your idea, can your audience grasp your idea it in a 5 seconds, 1 minute or 5 minutes pitch? Let me give you a real-life idea which I am currently working on in 5 seconds.
"Shipping books from Amazon.com at RM5 only instead of USD10!"
Do you think you want to know more? Haha, find out how in a few more months time! (I am developing the solution now.) Restructure your pitch for 1 minute, 5 minutes and 10 minutes session. Try to get the gist out of your idea within the specified period. So , have you started working on your 5 seconds tagline now?
5. Practice it
I know a very senior executive(one of the "C"s) in Samsung Group who still practice his pitch repeatedly before facing the audience. It is normal that your confidence will build up after structuring your pitch, so as your egoisim. You might be over-confident with your idea. Believe me, things are very different when you are facing your audience especially when the phychological factor kicks in. Be it a job interview or business idea presentation, your balls tends to hide during the pitching session and you might be performing only partially as good as what you had expected. Therefore, practice and improve on your pitch for at least 15 times before the actual session. If you feel weird speaking to the mirror, try pitching to your best friend or partner, it helps.
6. Be confident while delivering your pitch
Before we dive into this step, ask yourself, are you confident with your idea? Having confidence in your idea holds the key to delivering a good pitch. Forget about pitching if you are not even confident with your idea. If you are still not convinced about your idea, go back to step 1. If you are convinced, the next step would be building your confidence. I still remember vividly how I defended my arguments in one of the venture funding approval session. I thought my chances were slim after the "cynical" approval session but I got the grant in the end. Moral of the story, be prepared and do not give up easily.
I hope to share more about pitching the my coming posts (especially on some tips during the actual pitching session). I hope you enjoy this post and do leave your personal tips/comments if you have any!
Showing posts with label success. Show all posts
Showing posts with label success. Show all posts
Monday, April 20, 2009
Sunday, August 3, 2008
Getting Rich Quick in the city
If you are approaching 30 and still not belonging to the group of rich, powerful and famous, do not be disappointed, many are with you.
This is NOT an entry telling you about how to get rich quickly. It is an entry speaking out what most of the early twenties young working adults had in their mind when they started their working life in the city: to get rich quick.
There is no shortcut for success. I have joined at least 2 MLM companies before and I know how hard people work towards their success. I also know some of their "scam" tricks on how to attract more members. Fortunately, the products I bought from direct sales membership are usable and effective for me and my family (though I did not continue to use them now anymore, the products are really good, it's just too expensive).
It is not the case for many. Many loss their hard-earned savings by investing into scams and memberships. They will not tell you their story as it is not something to be proud of. Some of them chose to create "fact exposure" sites which are widely publicised as they felt that it's their obligation to warn others about some flawed investment scheme.
Some of the young entrepreneurs found themselves to to be in trouble by trying to slaughter the golden goose. So, how should you decide what's the best for you in order to live comfortably in the city?
1. Be Patient
I have been through the early 20s stage. I must admit, 20s is a very competitive stage in life, especially for young graduates who works in the city. You don't have much experience and yet try to prove yourself to be more successful than your peers. You want to own an Altis when your peers are driving Vios. Many who are impatient to make their first pot of gold eventually loss their "investments" to some "professional scams". I grew up in the era of dotcom bubble during my early 20s, where many young, successful entrepreneurs are featured by the media. I have too, been given the limelight by main stream media featuring my startups during the early 20s . However, I have learned to be patient and analytical throughout the years in order to move to the next level. My advice for the early 20s, analyse the "opportunities" offered to you carefully before investing your time and money. Yes, time and energy is all you have when you are young and use them smartly. They will translate to success and money if you make your decisions wisely. Learn from other's experiences and try to create opportunities for yourself rather than buying into one. I will blog more about creating opportunities for yourself in my future entries.
2. Be Focused
Many will try everything to get rich and famous. Most of the people in their 20s will have similar philosophy of life: "never try, never know, so try everything and you might hit the jackpot". Ask any of your friends working in the city, 8 out of 10 of them will tell you that they have joined an MLM, unit trust or insurance company as agents before. However, probably only 1 out of 10 of those who joined remains as active member now. It's hard to achieve what you want in life if you are not focused. Trying out everything is not the solution to get something out of your life. I have told myself that I would like to improve the quality of people's life through technology. I am still sticking to that goal.
3. Be Balanced
My ex-neighbour never gave up persuading me to join his MLM business. I have nothing against MLM companies, as long as they sell their products honestly. One of the factors I chose not to join is because of the imbalance workload in MLM working environment. He drives a C Class now, bought just after 6 months joining the MLM company. Frankly speaking, his C Class does not come in easy. I knew how hard he worked. Ever since he joined the MLM network, I hardly seen him at home. He came back at 3 or 4 am almost every night, even during the weekends. Though he claimed that his working hours are flexible, it's not flexible at all to me. Weekends has to be dedicated for work and you usually spent your time in talkshow events at night. You hardly have time for your family. Always strike a balance in whatever you do, maintain a healthy lifestyle, you will never regret doing that.
Though it is hard to make yourself rich quickly in the city, there are still ways to guarantee yourself a comfortable lifestyle in the city. I hope to share more about this in my future entries.
This is NOT an entry telling you about how to get rich quickly. It is an entry speaking out what most of the early twenties young working adults had in their mind when they started their working life in the city: to get rich quick.
There is no shortcut for success. I have joined at least 2 MLM companies before and I know how hard people work towards their success. I also know some of their "scam" tricks on how to attract more members. Fortunately, the products I bought from direct sales membership are usable and effective for me and my family (though I did not continue to use them now anymore, the products are really good, it's just too expensive).
It is not the case for many. Many loss their hard-earned savings by investing into scams and memberships. They will not tell you their story as it is not something to be proud of. Some of them chose to create "fact exposure" sites which are widely publicised as they felt that it's their obligation to warn others about some flawed investment scheme.
Some of the young entrepreneurs found themselves to to be in trouble by trying to slaughter the golden goose. So, how should you decide what's the best for you in order to live comfortably in the city?
1. Be Patient
I have been through the early 20s stage. I must admit, 20s is a very competitive stage in life, especially for young graduates who works in the city. You don't have much experience and yet try to prove yourself to be more successful than your peers. You want to own an Altis when your peers are driving Vios. Many who are impatient to make their first pot of gold eventually loss their "investments" to some "professional scams". I grew up in the era of dotcom bubble during my early 20s, where many young, successful entrepreneurs are featured by the media. I have too, been given the limelight by main stream media featuring my startups during the early 20s . However, I have learned to be patient and analytical throughout the years in order to move to the next level. My advice for the early 20s, analyse the "opportunities" offered to you carefully before investing your time and money. Yes, time and energy is all you have when you are young and use them smartly. They will translate to success and money if you make your decisions wisely. Learn from other's experiences and try to create opportunities for yourself rather than buying into one. I will blog more about creating opportunities for yourself in my future entries.
2. Be Focused
Many will try everything to get rich and famous. Most of the people in their 20s will have similar philosophy of life: "never try, never know, so try everything and you might hit the jackpot". Ask any of your friends working in the city, 8 out of 10 of them will tell you that they have joined an MLM, unit trust or insurance company as agents before. However, probably only 1 out of 10 of those who joined remains as active member now. It's hard to achieve what you want in life if you are not focused. Trying out everything is not the solution to get something out of your life. I have told myself that I would like to improve the quality of people's life through technology. I am still sticking to that goal.
3. Be Balanced
My ex-neighbour never gave up persuading me to join his MLM business. I have nothing against MLM companies, as long as they sell their products honestly. One of the factors I chose not to join is because of the imbalance workload in MLM working environment. He drives a C Class now, bought just after 6 months joining the MLM company. Frankly speaking, his C Class does not come in easy. I knew how hard he worked. Ever since he joined the MLM network, I hardly seen him at home. He came back at 3 or 4 am almost every night, even during the weekends. Though he claimed that his working hours are flexible, it's not flexible at all to me. Weekends has to be dedicated for work and you usually spent your time in talkshow events at night. You hardly have time for your family. Always strike a balance in whatever you do, maintain a healthy lifestyle, you will never regret doing that.
Though it is hard to make yourself rich quickly in the city, there are still ways to guarantee yourself a comfortable lifestyle in the city. I hope to share more about this in my future entries.
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